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Showing posts from May, 2021

Social Media Marketing Plan For The Sparks Foundation: Inbound Marketing on Instagram

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  Why Inbound Marketing? Hubspot describes “Inbound methodology” as a “ method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.” According to Hubspot, the inbound methodology can be applied in three ways: Attract: Drawing in the right people with quality and creative content. Engage: Presenting insights and solutions to their most common issues in a clear, precise, and subtle way. Delight: Providing help and support to empower your customers such that they advocate for your product themselves. I mage credit: Hubspot.com Why Instagram? Before diving into why Instagram should be used, let’s look at some stats: Instagram has more than 1 billion users. With 120 million users in the USA and 80 million Indian users. 67% of daily users are 18-24 years old. Food, education, finance, and career-focused influencers receive